What is Blogging?

Blogging is publishing for the rest of us…

Anyone can write a blog, even if they don’t know the first thing about html coding and building Web sites.

You can be up and publishing a blog in under 30 minutes. No technical expertise required!

Why should you blog? Is it worth the effort?

Blogging is do-it-yourself public relations. Whether you are :

  • A consultant or a professional
  • An entrepreneur or small business
  • A corporate or CEO

Blogging can help you –

  • Boost Your Business And Profits
  • Increase Your Visibility And Search Engine Rankings
  • Brand Yourself, Your Products, Your Services
  • Promote Your Services To A Wider Audience
  • Help You Establish Your Credibility As An Expert In Your Field
  • Put A Human Face On Your Business
  • Reach Out To Potential Customers And Stakeholders

Blogging can do all this and more… But only when it’s done right!

Subscribe to our Free Blogging For Marketers eCourse and learn more about blogging and how you can use it to grow your business.

You’ll get the eBooks here when you subscribe.

  • The Blogger’s Edge: How To Use Weblogs as Marketing Tools
  • Insider Blogging Secrets: How to Blog Your Way to Success
  • Blogging Secrets: A Multimedia book by James Maduk
  • The Marketer’s Introduction To RSS Content Delivery Power
  • Syndicate Your Content With RSS
  • Step By Step Guide To Creating Your Own RSS Feed

What Are Blogs?

Blogs are a frequent, chronological publication of personal thoughts and Web links.

Blogs are alternatively called Web Logs or Weblogs. However, “web log” can also mean a server’s log files, so the term “blog” is used because it is less likely to cause confusion.

More than a list of links and less than a full-blown zine, blogs may be hard to describe but easy to recognize. A blog can be recognized by its format: a webpage with new entries placed at the top, updated frequently.

Often at the side of the page is a list of links pointing to similar sites. Some sites consist only of a weblog. Others include the weblog as a part of a larger site. These are a few common characteristics of a blog, but blog types may vary slightly.

Blogs are posts that are short, informal and sometimes deeply personal no matter what the topic of discussion is. They can be characterized by their conversational tone.

Some blogs provide succinct description of judiciously selected links. Some others contain commentary and links to the news of the day.

A few are an endless stream of blurts about the writer’s day. Others are political or intellectual commentary. Some are hilarious and some topic driven.

One thing common about all bloggers is that most are non-commercial and are impassioned about their subjects.

Why You Should Publish A Blog


With Weblogs becoming popular, personal websites have become an extensions of our day-to-day lives.

Weblogs tend to be personal and immediate but they are more simple and straightforward. People can publish their thoughts, even for the first time, with almost no training.

Blogs are more permanent than posts to an online discussion list, more dynamic than older-style home pages. They are more personal than traditional journalism, and definitely more public than diaries.

A blog is often a mixture of what is happening in a person’s life and what is happening on the Web, a kind of hybrid diary site. So, there are as many unique types of blogs as there are people.

Another reason why one should start blogging is dissemination of “micro-opinions” important to a small audience – opinions that would never make it in newspapers.

You should also consider blogging if you need feedback from your target audience because blogs enable interaction and invite others to reward a person’s creative effort with feedback. They weave new social networks, introducing people with common passions.

If you have a web presence but want more than a static homepage, if an elegant treatment of posts on a global platform is what you require, then ‘blogging’ is what you need.

Blogs are the mavericks of the online world. Two of its greatest strengths are their ability to filter and disseminate information to a widely dispersed audience, and their position outside the mainstream of mass media.

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