Top 10 Reasons to Use a Blog to Publish Your Ezine
by Denise Wakeman
Blogs are the hottest thing going these days when
it comes to marketing on the Internet. A blog is a delivery medium.
Here are 10 reasons why you should deliver your ezine articles via
a blog.
1. A blog is web based so you can update and post
new articles anywhere, anytime. It's a dynamic medium that can be
updated on a moment's notice.
2. Subscribers can subscribe to your RSS (Really Simple
Syndication) feed and have your content delivered straight to their
desktop. This delivery system bypasses spam filters and readers get
exactly the content they want.
3. No web site to mess with. It's very inexpensive
way to set up a web presence for your ezine. There are several sites
where you can set up a free blog and others are very reasonably priced
for the massive exposure you can get.
4. You can set up links for ads and your affiliate
programs in side columns so you don't have to include them in your
ezine format.
5. You can set up a subscription form and send emails
to your subscribers when new content is added.
6. Blogs link to other blogs which helps you create
a viral marketing system and increases your exposure in search engines.
Search engines LOVE text based, fresh content that is highly focused
(key word rich).
7. You can use your ezine blog to become a trusted
expert for your subscribers, by filtering content for them so they
don't have to visit hundreds of web sites.
8. You have an instant archive of all your articles.
When you post an article, a new page and permalink is created. People
can share that link with others and be sent directly to the article
being referenced.
9. Readers can comment on your articles, which creates
rapport and trust between you and your subscriber. Comments also add
rich content to your site and again, helps your ranking in the search
engines.
10. The bottom line is this: using a blog can help
you attract more visitors who become subscribers and then eventually
become clients.
For an ezine publisher, a blog compliments and can
significantly ease the delivery of your ezine content. Essentially,
like any web site, you have to promote it and encourage people to
add your site to their RSS reader or subscribe for updates through
a subscription form.
That's why I put a subscribe form on my site - subscribers
and get updates in anyway they want. You still need to submit to search
engines and directories to drive traffic.
If you already have an ezine subscriber database,
my advice would be to post everything on the blog and then send a
weekly email, or whatever your normal publishing schedule is, informing
your subscribers when new content is posted.
Marketing is done in a conversational way and via
the links on your blog. Announcements can be posted on the blog and
to one's list.
I see the blog and ezine database as complementary...
working together to increase your exposure and make it easier for
people to get your information and build relationships.
(c) Copyright 2004.
About the author: Denise Wakeman is Chief Implementor
of Next Level Partnership, a company dedicated to partnering with
you to take your business to the next level. Visit Denise's blog at
http://www.biztipsblog.com
to get tips and tactics for taking your business to the next level.
