BlogKits BlogMatch™ Network:
World’s First ‘Paid To Blog’ Network
Bloggers finally have a new way to make a buck
with their weblogs. BlogKits.com
has launched the BlogKits BlogMatch™ Network. The BlogKits
BlogMatch™ Network is an opportunity for anyone who owns
a blog to be matched with businesses, marketers and/or advertisers
looking to partner with niche-filled, content specific, quality
blogs.
“Until today, bloggers primarily embraced
tools such as Google Adsense or Henry Copeland's BlogAds.com to
generate revenues,” said Jim Kukral, Blogging Guru and founder
of BlogKits.com. “While both excellent solutions, the fact
remains that both of those tools rely on a blogger's ability to
generate large amounts of web traffic for any real income opportunities,
leaving 99% of all blogs out in the cold.”
The BlogKits BlogMatch™ Network will allow
all blogs, even those without high levels of visitor traffic,
the no-cost opportunity to earn revenues in a multitude of ways
by matching them with advertisers/marketers that care more about
reaching the right target audience, not just necessarily the biggest
one, and not necessarily through only traditional methods like
banner ads.
Blogging has recently begun to draw the eye of
online advertisers. BusinessWeek online reports that “the
growth in regular online advertising is estimated to be about
35% this year…Add to all this the fact that about 11% of
Internet users today are inveterate blog readers, and the blogging
scene starts to get mighty compelling for marketers.”
“For bloggers, a network approach like this
makes more sense because it gives them direct exposure to businesses
and advertisers that have money to spend to reach a niche audience,
even if the traffic levels are average or below.” Kukral
continued.
“For advertisers, it’s all about a
positive conversion ratio and return on investment. For example,
as an advertiser, would you rather put your message in front of
10,000 people that aren’t necessarily your target market,
or 500 people that fit your target perfectly? Which will convert
more? Which will be more effective? Marketers know this already,
they just need a better way to get it done specifically with blogs.”
The BlogKits BlogMatch™ Network will facilitate
partnerships in many forms, not just through traditional methods
like banner ads and links.
“Last time I checked, banner ad conversion
rates were less than spectacular. So why do we see them everywhere
still, and more specifically why do we think they will work on
blogs? Good blogs are content delivery machines. That’s
what blogs are made to do.”
“It seems silly to me to think that we can’t
find other ways to deliver a marketing message in a way that fits
directly into each blog’s individual niche delivery, while
still keeping an ethical line between paid advertisement and blog
commentary. After all, in essence, a blog IS content, and good
content is powerful, especially if it’s niche specific.
So as long as the content is on target and provides quality information,
there’s no reason a blogger shouldn’t be able to mix
in a marketing message or two, assuming they want to.”
About Jim
Kukral & BlogKits.com
Jim Kukral created BlogKits.com
and the BlogKits BlogMatch™ Network to help bloggers around
the globe find ways to generate revenues with their blogs by matching
them up with businesses, marketers and/or advertisers who realize
the growing power of blogs as a marketing tool. Kukral has also
written an ebook entitled 'Blogs To Riches - A step-by-step guide
to Blogging Your Way To Riches'.
