What Every Blogger Needs To Know
About Their Target Audience
Copyright © 2004 John Taylor
How To Get
Paid To Blog
It doesn't matter what kind of web site you
have you must understand your target audience and know what
it is that they want. Please notice that I used the word want
and not the word need.
There is a world of difference between wants
and needs. For example you might need a means of getting from
A to B and almost any vehicle would fulfil that need; but what
you really want is a top of the range BMW!
I write my blog with just one person in mind.
In my minds eye I have come to know that person intimately,
I understand his goals, his dreams and his aspirations and I
know the things that really interests him. He is my ideal reader,
he soaks up every word and he clicks every link I include in
each blog post.
Clearly, you can't please all the people all
of the time. So, the best strategy is to focus on pleasing the
people you can influence. You don't want passive readers, you
want people who will take action.
Readers who will click a link because you have
recommended a new eBook or a new software product. Readers who
will click the "Buy Now" button and earn you an affiliate
commission.
So, what do you need to know about your target
audience?
You will get two types of people coming to your
site... People with whom you have built up a relationship and
who like to read your blog. People who have come to your site
for the very first time.
You have two jobs to do. You have to keep the
first type of people coming back and you have to grab the second
type of people's attention, persuade them to stay long enough
to engage their interest and to convert them to loyal readers.
Just think - when you are online what is it
that you want to achieve? The majority of people online are
looking for something. It's unlikely that they are just surfing
in a random fashion, although some people will do that. When
online people are usually looking for specific information or
seeking the solution to a problem.
Your job as a blogger is to make that information,
and those solutions, available so that they can be found. In
other words your content must closely match the wants of your
target audience.
Make sure that your blog has a well defined
theme and try to stick to making posts that stay on topic. Keep
up to data with the news within the theme of your blog and provide
your readers with your opinions on relevant and interesting
items. Encourage feedback and always respond to questions from
your readers.
Use a blog script or service that allows the
easy addition of RSS feeds so that your blog site has fresh
new content as soon as it is available.
Above all remember that each and every visitor
to your site is a real person with feelings and emotions and
be prepared to reveal something yourself in your posts. Your
readers are much more likely to trust you if you allow them
to get to know you.
John Taylor - November 2004. John is a prolific
writer and is the author of several books including "Testing
& Tracking". John's http://www.MarketersBlog.com
weblog provides insightful comments on all aspects of online
marketing and is well worth a vist! For information on *How
To Get Paid To Blog* click here now to visit... http://www.Blog4Cash.com
