A Blog Isn't Just For Christmas
Copyright 2004 John Taylor
I was watching the news on TV last night and there
was a warning about buying puppies as Christmas presents. There's
nothing worse than visiting the kennels in the new year and seeing
all those unwanted dogs that were chosen as presents because they
were so cute at the time. It reminded me of people who start a blog
in the hope of making some money online only to give up after a few
days or weeks when things don't work out.
The average blogger makes around $20 to $50 per month.
So, if that is the average, it stands to reason that some people make
less than that and some people make more. The amount of potential
income that can be generated by blogging depends entirely upon your
ability to build a loyal audience of people who have money to spend.
There is no point in creating a blog and then looking
for an audience. Your first task is to identify a hungry market and
provide it with high quality information. Once you have established
your blog and created some interesting content, your next task is
to attract your hungry audience to your blog.
There are many ways of attracting traffic to a blog
site including banner adverts, ezine advertising, pay per click traffic,
links fro other web sites and submitting your site to the specialist
blog search engines.
There are literally hundreds of blog sites that lay
desolate and abandoned like an old frontier town with tumbleweeds
blowing through on the breeze. Their owners failed to identify a hungry
market, they failed to attract visitors or they simply gave up posting
fresh new content to their blogs.
Blogs are dynamic web sites, they require time and
attention. Search engines love them because they are frequently updated
with fresh new content. People love them because they regularly provide
new and interesting information.
But you have to persist, just like any other business,
online or offline, you have to work at building up your content, building
up an audience of loyal readers and creating a portfolio of products
and services that will appeal to your readers and generate some income.
There are many ways of generating income from your
blog. Several people have created successful niche sites that offer
product reviews including books, software, videos, DVDs and other
popular products. Other bloggers earn their income from the sale of
advertising space and yet others generate income through pay per click
systems such as Google's Adsense programme.
There is now another way of building a profitable
blog. A brand new hosted blog service - http://www.Blog4Cash.com
has married a fully featured blogging service with a two tier affiliate
programme thus allowing you to build up a residual income from everyone
who signs up through your referral. This provides a great opportunity
to build up a regular income to supplement your regular blog profit.
So remember, to become a truly successful blogger
you must take a long term view and seek to provide interesting content
for a hungry market with money to spend. Don't expect to achieve profit
overnight and plan to build a portfolio of income streams some of
which have a residual element that will provide you will a recurring
income.
John Taylor - November 2004. John is a prolific writer
and is the author of several books including "Testing
& Tracking". John's http://www.MarketersBlog.com
weblog provides insightful comments on all aspects of online marketing
and is well worth a vist! For information on *How To Get Paid To Blog*
click here now to visit... http://www.Blog4Cash.com
